Why Should Anyone Care?

If I look at this blog a few months back, I had saved about a dozen different articles with nothing but the title on the page. Putting them aside as drafts, I figured the ideas were worth expanding, plus I would have something to say for days when I couldn't come up with anything. Today is one of those days, and I can't help but feel a bewildering sense of regret as to why I deleted those posts. Some stupid reasons like decreasing my stress or reducing the barrier to entry for starting to post again. It's not that I always have something to say, or that it's even important for me to say anything. It's that if I show up to speak regularly, I'll eventually get better at it enough to be of service.

That's what this practice is all about for me. It's self-serving as far as I get to explore my curiosities and wonder. Yet it's my dream to be of use to others. The question is why should anyone care? It's not a question directed at me or anyone in particular, but a wonderful maxim for all who create anything. It's not an excuse to delay the beginning of something, but a guiding light that helps finish things in the right way. It's about packaging something or putting it through one final filter, before sending it out into the world. Whether it's an advertising message, a piece of art, or some form of news, data is everywhere in the age of information.

We spend our days drowning in an endless flood of messaging, too aware of the width, but blind to the depth of these waters. Constantly bombarded with this stream of overstimulation, we learn to dull it out, becoming numb to it. Just like a common junkie, we build a tolerance and develop newer ways to cope with the toxicity. The suffocation becomes comfort. Our eyes adjust to the dark. On the surface, we have more friends than ever before. An average of 100 people view our stories and everything we post. That's simply unprecedented in most of history, last time I checked. Yet the common knowledge tells us to post.

2-3 posts a day, one story, a reel every other day, and at least a dozen comments or so. For that organic reach. Talk about chasing unicorns. I think it's no better than gambling your money than investing in such a broadcast-focused strategy by choice. So write your titles my friend, but don't count your followers. Instead, ask yourself why anyone would care about what you are doing. People are being bombarded enough, and it's creating a horrible environment with every passing day. I see people around me losing their hearts and soiling their souls. 

Instead, let's talk about something more than the bare minimum. That's all this noise is, it's a whole bunch of people talking really loudly, and a few that listen. Some react, others respond, while most are simply ignored. In all this layered communication, one thing remains true: our nature remains largely the same. So let's make the lowest common denominator into common ground to build bridges. Let's focus on values and meaning, purpose, and power. Talking about love and joy, happiness and sadness, real struggles, solutions, and everything in between.

Don't we all just want to be heard, held, and seen? When we talk about ourselves there's only cause for anxiety. Competition, envy, comparison, and tons of restless feelings. Yet when we talk about ideas and values, we invite all parties involved to co-create themselves, the work, and the world around them. That's what it's all about. Whether it's a blog, a YouTube channel, or a business. We're all here to do some form of work. It's about creating value. Manufacturing something worthwhile and useful. Telling a person to buy their product does very little for both parties. The person becomes dependent on the supply while the business learns to lean on the person. 

Thus begins a parasitic relationship doomed from the start. Yet when both parties are championing a cause, then there is no such issue. They support each other, sure, but they're both so busy tackling the needs of the ours, each in their own way, that it hardly matters. Asking a person to champion a cause is more demanding than a transaction, so you can't really blame them for rejecting you. Now, every business needs money, but each one can decide what business they're in. I feel like I'm starting to ramble so I'll bring this to a close for now. There were many other things to be said, like the necessity of a perfect ideal as a goal, one that'll never be attained, but whose pursuit leads to the basis for progress.

Then there was something about the value of an individual in a collective society, but I'll set those aside for another day. For now, as I reach the end of this day, I'll simply remind myself of these golden words. As I head toward tomorrow, I'm sure there'll be something else to keep me occupied. So I'll take great pleasure in the fact that some days are just about going through the motions, as I learn to fall in love with every ache. To live moment to moment, to serve the highest in everyone else, all the while doing right by yourself, how much better could life get?